Privacy Policy

RankLoco ("we", "us", or "our") operates rankloco.com. This policy explains what information we collect, how we use it, and your rights regarding your data.

Information we collect

• Account information: Name and email address when you create an account.
• Audit data: Business URLs, business names, and locations you submit for auditing.
• Usage data: Pages visited, audit history, and feature usage — collected to improve the product.
• Payment information: Billing is handled entirely by Stripe. We never store your card details.
• IP address: Used for rate limiting anonymous audits. Not shared with third parties.

How we use your information

• To run SEO audits on the URLs you submit
• To provide your audit history and account features
• To process payments via Stripe
• To send transactional emails (account confirmation, billing receipts)
• To improve the accuracy and speed of audits

We do not sell your data. We do not use your data for advertising. We do not share your data with third parties except as necessary to operate the service (DataForSEO for audit data, Stripe for billing, SendGrid for email).

Data retention

Audit results are stored to provide your history and power cached results. You can delete audits from your dashboard at any time. To delete your account, contact us.

Cookies

We use a single authentication cookie (rl_token) to keep you logged in. We do not use advertising cookies or third-party tracking cookies.

Third-party services

• DataForSEO: Processes business URLs to generate audit data.
• Stripe: Handles all payment processing.
• SendGrid: Delivers transactional emails.

Security

All data is transmitted over HTTPS. Passwords are hashed using bcrypt and never stored in plaintext.

Your rights

You may request access to, correction of, or deletion of your personal data at any time by contacting us. We will respond within 30 days.

Changes to this policy

We may update this policy from time to time. Continued use of the service after changes constitutes acceptance of the updated policy.

Contact

Questions about this policy? Contact us here.